This site is accessible using any internet enabled device but will look best in a modern graphical browser that supports web standards.

Jump To: Content | Navigation

Undergraduate Bulletin
A-Z Index

................................................

Dates to Remember

Undergraduate & Graduate*

Fall Term 2008

August 22-24 Wolfpack Welcome
August 25 Classes begin
August 29
Add deadline
October 24 Withdraw deadline
& last day to apply for graduation
December 5 Last day of classes
December 6-12 Final Exams

Spring Term 2009

January 9 New Student Orientation
January 12 Classes begin
January 16 Add deadline
March 13 Withdraw deadline
& last day to apply for graduation
April 28 Last day of classes
May 1-7 Final Exams
May 9 Commencement - all colleges

*College of Law dates on Law Bulletin

Marketing

Bachelor of Business Adminstration in Marketing

The purpose of the bachelor of business administration degree in marketing is to provide students with a fundamental understanding of the marketing process and how this process integrates with the other functional areas of business. Emphasis is placed on application of key strategic marketing concepts within various environments under various conditions. Students should appreciate the implications that marketing decisions have on a firm’s internal and external constituencies.

  • Graduates should have a knowledge of current marketing practices and concepts.
  • Graduates should be able to apply strategic marketing concepts in a realistic or simulated environment.
  • Graduates should be able to plan and evaluate systems for customer input before, during, and after production and distribution of a product or service.
  • Graduates should be able to construct a coordinated marketing plan that shows the ability to assess the competitive environment and integrate all the marketing mix areas.
  • Graduates should have developed a value structure to judge the implications of their marketing strategies on the internal and external constituencies of a firm.
 
Cr. Hrs.
MKT B330, International Marketing
3
MKT B340, Promotions Management
3
MKT B390, Consumer Analysis and Research
3
MKT B450, Advanced Marketing Strategy
3
Marketing Electives
6
Business Electives
6
Internship
3

View Marketing Course Descriptions

(View Common Curriculum requirements.)

Updated October 9, 2006