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Business Administration

DEAN: J. Patrick O’Brien, Ph.D., OFFICE: 301 Miller Hall
ASSOCIATE DEAN FOR UNDERGRADUATE PROGRAMS: Jerry W. Dauterive, Ph.D

Program Objective: The primary purpose of the bachelor of business administration program is to provide students with a well-rounded education that includes a foundation in the liberal arts and sciences and a study of the art and science of management and administration. The curriculum is designed to prepare graduates for responsible citizenship and leadership roles in business and society. This program is designed to attract students nationally and internationally.

Educational Objectives: All B.B.A. programs have the following educational objectives:

  • to graduate individuals who are broadly educated, and who are knowledgeable in fundamental economic principles, the business disciplines, and the impact of global forces and technology on society.
  • to prepare and graduate individuals with the capability and motivation to become effective and socially responsible business and community leaders.
  • to provide students with a learning experience designed to enhance the following interpersonal and analytical skills: critical thinking, ethical decision making, leadership, oral and written communication, team building, and computer application. We believe these skills are necessary for our graduates to be effective and socially responsible business and community leaders.

The bachelor of business administration (B.B.A.) degree consists of 120 credit hours and has essentially five parts: (1) Common Curriculum courses (philosophy, religious studies, composition, literature, natural sciences, history, fine arts); (2) non-business electives; (3) adjunct courses (philosophy, mathematics, economics, decision science, legal studies, business ethics); (4) business core courses (accounting, business administration, finance, marketing, management); (5) major requirements and business electives. At least one course in the major requirements/business electives must be in international business. All students must complete the following courses except for minor variations in the international business program:

Common Curriculum 33 Cr. Hrs.
Introduction to Philosophy (PHIL T122) 3
Making Moral Decisions (PHIL V152) 3
Introduction to World Religions (RELS T122) 3
Religious Studies Electives 6
Critical Reading/Writing (ENGL T122) 3
The Emerging Self (ENGL T125) 3
Science (BIOL T122, CHEM T122, PHYS T122) 3
World Civilization (HIST T122 — T124) 6
Fine Arts Elective (MUGN, VISA, DRAM) 3
Non-business Electives (except for the international business major) 6
Adjunct
Practical Logic (PHIL A201) 3
Mathematics (MATH A115 — A116) 6
Micro- and Macroeconomics (ECON B200 — B201) 6
Business Statistics (DECS B205) 3
Legal Environment of Business (LGST B205) 3
Business Ethics (BA B415) 3
Business Core
Introduction to Business (BA B100) 3
Business Communications (BA B101) 3
Financial Accounting Information for Decision Making (ACCT B202) 3
Managerial Accounting Information for Decision Making (ACCT B203) 3
Financial Management (FIN B300) 3
Basic Marketing (MKT B280) 3
Management Information Systems (MGT B340) 3
Management and Organizational Behavior (MGT B345) 3
Production and Operation Management (MGT B325) 3
Business Policy and Strategy (BA B445) 3
Major Requirements and Business Electives
(except for international business majors) 27
TOTAL Credit Hours 120

B.B.A. MAJOR REQUIREMENTS AND BUSINESS ELECTIVES

Economics

The purpose of the bachelor of business administration degree in economics is to provide students with a fundamental understanding of economic processes and the ability to analyze critically economic issues, so they can function as intelligent, informed business leaders and productive members of society. Emphasis is placed on understanding how interactions among people in their roles as consumers and producers, and as individuals or members of social, cultural, political, and economic organizations, are coordinated.

  • Graduates should be able to critically analyze the economic effects, both intended and unintended, of decisions made under diverse institutional frameworks.
  • Graduates should be able to effectively communicate economic theories and analyses.
  • Graduates should have a broad understanding of the functional areas of business and the application of economics to business decision making.

Students planning to earn a graduate degree in economics are encouraged to take MATH A257 instead of MATH A116.

  Cr. Hrs.
ECON B300, Intermediate Microeconomic Analysis 3
ECON B301, Intermediate Macroeconomic Analysis 3
ECON B305, International Economics 3
Economics Electives* 9
Business Electives 6
Internship 3

* May choose FIN B310.

Finance

The purpose of the bachelor of business administration degree in finance is to provide students with a fundamental understanding of the methods and techniques employed to manage the financial resources of an enterprise so they can function as business leaders. Emphasis is placed on understanding and managing working capital, long-term capital, capital structure, and dividend policy, and on evaluating a firm’s financial condition and prospects.

  • Graduates should be able to effectively communicate financial theories and analyses.
  • Graduates should have a broad understanding of the functional areas of business and the application of finance to business decision making.
  • Graduates should have an understanding of the financial system of the United States.
  • Graduates should have an understanding of international finance and markets.
  • Graduates should be able to analyze the financial statements of a business enterprise.
  Cr. Hrs.
ACCT B205, Intermediate Accounting I 3
FIN B305, Analysis of Financial Statements 3
FIN B310, Financial Institutions 3
FIN B315, Investments 3
FIN B400, Advanced Financial Management 3
Finance Electives* 6
Business Elective 3
Internship 3

* May choose ACCT B206 or ACCT B300; may NOT include FIN B200.

International Business

The purpose of the bachelor of business administration degree in international business is to prepare students to manage and lead in a variety of societies and organizations that exist in today’s increasingly interdependent global economy. To achieve the following objectives, international business majors take a comprehensive curriculum that includes business, language, and social science courses related to the country/region of interest (as indicated by the language chosen). Also, international business majors have access to and are strongly encouraged to participate in the international summer and semester-long study abroad exchange programs offered by the college.

  • Graduates should be able to understand, appreciate, and thrive in cultures other than their own, and in organizations composed of and serving individuals with diverse social and ethnic backgrounds.
  • Graduates should be able to conduct business transactions in at least two languages using the practical skills and modern techniques of management practice.
  • Graduates should feel comAugust 9, 2005conomic dilemmas of the emerging global economy.
  • Graduates should be able to incorporate both the broad and specific implications of global trends and unexpected events into the design and implementation of business strategies.
  • Graduates should be ready to assume positions of responsibility in internationally-oriented organizations in which these individuals can leverage their managerial skills and expertise.
  Cr. Hrs.
Political Science/History/Sociology Electives
(related to the region of interest as represented by choice of language) 6
201 — 300-Level Language 6
ECON B305, International Economics, or FIN B325, International Financial Management 3
MGT B315, International Management, or MKT B330, International Marketing 3
BA B435, Multinational Business Strategy, or BA B400, Global Startups 3
INTB B340 Business Environment and Practices in Latin America 3
Or - INTB B345 Business Environment and Practices in Asia 3
Or - INTB B350 Business Environment and Practices in Europe** 3
International Business Electives 6*
Internship 3

International business majors are required to study or intern abroad for at least a summer or, preferably, a semester. For international students, neither the U.S. nor their native country qualifies.

* IB majors taking a second major within the CBA may substitute one of the required courses in the other major for one IB elective.

** Choose one, consistent with the region of specialization.

Management

The purpose of the bachelor of business administration degree in management is to provide students with an understanding of the challenges, concerns, and responsibilities that they will experience in the business world. This is accomplished through (1) academic course offerings which cover the functional areas of business and (2) a specialized management core which provides in-depth study in human resources, entrepreneurship, international issues, and decision making.

  • Graduates should have an intimate knowledge of, and practical skills in, modern techniques of management practice that can be implemented in organizations so that those graduates may step into positions of responsibility in any organizational setting.
  • Graduates should have a clear understanding of ethical and behavioral concerns that managers face in the workplace to encourage respect for the individual and the environment.
  Cr. Hrs.
MGT B310, Human Resources Management 3
MGT B315, International Management 3
MGT B375, Contemporary Managerial Decision Making 3
MGT B430, Small and New Venture Development 3
Management Electives (300- or 400-level) 6
Business Electives 6
Internship 3

Marketing

The purpose of the bachelor of business administration degree in marketing is to provide students with a fundamental understanding of the marketing process and how this process integrates with the other functional areas of business. Emphasis is placed on application of key strategic marketing concepts within various environments under various conditions. Students should appreciate the implications that marketing decisions have on a firm’s internal and external constituencies.

  • Graduates should have a knowledge of current marketing practices and concepts.
  • Graduates should be able to apply strategic marketing concepts in a realistic or simulated environment.
  • Graduates should be able to plan and evaluate systems for customer input before, during, and after production and distribution of a product or service.
  • Graduates should be able to construct a coordinated marketing plan that shows the ability to assess the competitive environment and integrate all the marketing mix areas.
  • Graduates should have developed a value structure to judge the implications of their marketing strategies on the internal and external constituencies of a firm.
Cr. Hrs.
MKT B330, International Marketing 3
MKT B340, Promotions Management 3
MKT B390, Consumer Analysis and Research 3
MKT B450, Advanced Marketing Strategy 3
Marketing Electives 6
Business Electives 6
Internship 3

Updated August 9, 2005