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Marketing

Bachelor of Business Adminstration in Marketing

The purpose of the bachelor of business administration degree in marketing is to provide students with a fundamental understanding of the marketing process and how this process integrates with the other functional areas of business. Emphasis is placed on application of key strategic marketing concepts within various environments under various conditions. Students should appreciate the implications that marketing decisions have on a firm’s internal and external constituencies.

  • Graduates should have a knowledge of current marketing practices and concepts.
  • Graduates should be able to apply strategic marketing concepts in a realistic or simulated environment.
  • Graduates should be able to plan and evaluate systems for customer input before, during, and after production and distribution of a product or service.
  • Graduates should be able to construct a coordinated marketing plan that shows the ability to assess the competitive environment and integrate all the marketing mix areas.
  • Graduates should have developed a value structure to judge the implications of their marketing strategies on the internal and external constituencies of a firm.
 
Cr. Hrs.
MKT B330, International Marketing
3
MKT B340, Promotions Management
3
MKT B390, Consumer Analysis and Research
3
MKT B450, Advanced Marketing Strategy
3
Marketing Electives
6
Business Electives
6
Internship
3

(View Common Curriculum requirements.)

Updated August 2, 2005